7. Betting on farmers pt.II
Milk-Bar, Eindhoven, 2018(pop-up event in collaboration with Genneper Farm).

After 6 months of research in the program Radical Ecologies, we wanted to reconnect with all stakeholders that made the realisation of our documentary possible and organised a roundtable about ‘the Future Role of the Dairy Farmer’. We brought together professionals involved in different sectors of the dairy field and shared a drink in our pop-up MILK-BAR. Guests got the chance to get along with farmers, innovators, students and consumers and exchange about a speculative future for dairy farmers. We also presented a screener of our documentary Betting on Farmers.
Live illustrator Janne Schimmel was translating the debate into drawings. From all these inputs we designed 3 plausible/speculative farmers’ profiles that could appear within the next 50 years. Moreover, we created a video game translating the Information gathered along the research to showcase it within the context of an exhibition for ‘non-insiders’ of this project.
Event organised with Yarden Colsey and Julie Abraham.


Pop-up Milk-Bar event, January 25th 2018.







