Louise Gholam


PORTFOLIO

  1. Export Radioeditorial
  2. Safety Dummyinstallation/mapping
  3. Live Editingvideo
  4. Discovery Channelmoving image/data

  5. Nez-à-Nez, Parfumeurs Contemporainsinstallation
  6. Pride&Stigmagraphic design/installation
  7. Betting on Farmers
    pt. (I)documentary
    pt. (II)data/material
    pt. (III)data/speculative design
  8. Studio of Benevolencecuration/event

  9. DDGaycuration/event


VIDEO REELsee more here︎︎
IMAGES print/photography
PRESS & PUBLICATIONS
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7. Betting on farmers pt.II

Eindhoven/Bangalore, 2017-2018 




Excess is, nowadays, indissociable from the Dairy Industry. 
    From the aftermath of surproduction during WWII, to the hyper competitiveness of today’s global market, milk is at the center of an unreasonable way of consuming and producing. This leads to approximately 840 millions tons of excess fresh milk each year. This excess matter is then direclty powdered and exported or kept in stock warehouses. 
    With this set of cultural probes made only out of milk powder (heatpressed into molds), we wanted to address this topic to both producers of this excess (hereby a picture of administrator of De Vreugdenhil powdering plant in Holland) but also to consumers.
The appealing look was meant to trick the public; on the surface, an attractive and sustainable object that reuses waste and excess material. But if you scratch deeper and reflect on the amount of energy needed to produced these artefacts, their absurdity appears. It was also a way to explore this material’s properties and its chemical reactions. 

Project realised with Yarden Colsey and Julie Abraham. 





  Early experiments of milk powder heatpressing. 




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